LOGO ANIMATION

MERCEDES - G WAGON

Challenge:

Develop a eye catching animation for the Mercedes G-Wagon that breaks away from traditional car commercials. The goal was to attract a new audience while maintaining the G-Wagon's image of timeless class.

Mercedes G Wagon Illustration by Stefan Kunz
Mercedes Benz G Wagon Anime Liquid Transition Mixed Media Illustration by Stefan Kunz
Mercedes Benz Logo Animation Evolution Sprite Sheet by Stefan Kunz

Solution:

We crafted a unique animation that seamlessly blended mixed media focusing on the G-Wagon classic look with a touch of anime using a dynamic colourful motion effect.

Mercedes G Wagon hand drawn animation by stefan kunz

Results:

The animation was a runaway success, garnering over 7.8 million views across various social media platforms. This viral response to taking an innovative approach and breaking the mold.